# Layer for Roblox creators and studios > One concept. A whole drop. In 3D. Items, 3D models, UI and thumbnails for your Roblox game, in one style. For UGC creators, game studios and brand activations. No seat fees. - **300+** models, one agent - **400+** studios on Layer - **2D → 3D** items, UI and thumbnails - **No seats** add every creator ## What Roblox creators and studios told us slows them down, solved From UGC creators shipping drops to studios running a portfolio of live experiences. - **Concept to textured mesh.** "3D modelling is the bottleneck for every drop." Four matched views drawn and checked before any geometry, then a textured model with Tripo, Meshy or Rodin, remeshed to your polycount. - **The line comes from one design.** "Items in a drop don't look like they belong together." Tiers, colourways and pets built from the item you approved, with a Reference Set from your catalog so the hundredth item matches the first. - **Thumbnails and icons built to test.** "Our thumbnail decides whether anyone clicks." Variant sets of thumbnails and icons on your game's look, so you can A/B test what wins the click instead of shipping one and hoping. - **An update pack as a workflow.** "Weekly updates need new art every week." Build the event or update pack once, then run it each week: banners, shop and pass screens, icons and promo, same style every time. - **IP-safe brand experiences.** "Brand deals need licensor sign-off on every asset." A project and Reference Set per brand partner, review packs for approval, and an audit log of every generation. - **Raise the roof, not just the floor.** "Built-in AI gives us the same look as everyone else." Real art direction across 2D, 3D, UI, video and audio, so your experience stands out in Discover instead of blending in. ## Launch a brand inside Roblox in weeks, not months Every asset for the activation, on the brand's look and ready for their sign-off. Your team and the brand stay responsible for clearing the IP and Roblox's rules. - **Branded games & themed worlds.** Re-theme a world to the brand in days, not a production cycle. - **Multigame events.** One brand event across every game in your portfolio, each in its own style. - **Branded avatar items.** Licensed accessories and outfits, approved by the brand before they list. - **360° amplification.** Trailers, thumbnails, social and creator kits that drive players in. - **Approval-ready.** A project and Reference Set per brand, with review packs for the licensor. - **On launch day.** Hit the movie, album or match date with every asset ready. - **On record.** Every generation in the audit log, for the brand's legal team. ## Learn one tool, not twelve 2D concepts, 3D meshes, textures, UI, video and audio in one agent-first workspace. Ask in plain language: the agent picks the model, shows the cost and generates, then you edit, recolour, turn it into 3D and export. 300+ models, one agent, across image, video, 3D, audio and playables. New models land in the same place, so your team never switches tools. ## Built-in AI raises the floor. Layer raises the roof. Studio's AI gets everyone started. Top experiences win on art direction. - **Best for.** AI built into Roblox Studio: Code, quick materials and getting started. Layer: The art: concept, 3D items, UI, thumbnails, trailers and audio. - **Art direction.** AI built into Roblox Studio: A good first pass that can look like everyone else's. Layer: Your style, held by Reference Sets and Skills across every asset. - **Formats.** AI built into Roblox Studio: In-editor helpers. Layer: 2D, 3D, UI, video, audio and music from 300+ models, one agent. - **Brand and IP work.** AI built into Roblox Studio: Not its focus. Layer: A project and Reference Set per brand partner, review packs, audit log. - **Teams and budgets.** AI built into Roblox Studio: Per creator. Layer: Projects or sub-workspaces per game, group usage limits, no seat fees. - **Where you finish.** AI built into Roblox Studio: Roblox Studio. Layer: Blender, Maya, Photoshop, After Effects and Studio, plus MCP, API and CLI. ## Five jobs Roblox teams give Layer From the first sketch of a drop to the weekly update and the thumbnail that wins the click. ## One concept, a whole drop Approve one design, then build the rest of the drop from it. Colourways: Moss, Peach Blossom, Gold trim, Frost Bloom. - Variants built from the design you approved, so cut and palette hold - Swap a colour or a trim one region at a time with inpaint - Prompt templates fan out every item × colourway × tier - [Character skins](https://layer.ai/use-cases/character-skins) - [Character design](https://layer.ai/use-cases/character-design) ## From concept art to a mesh you can clean up Four checked views, then a textured mesh you can clean up. Plan for cleanup. A generated mesh is a strong first pass, not a finished upload. Check scale, thin parts like straps and chains, topology and texture size, then test each item against Roblox's own requirements before you list it. - Front, left, back and right drawn and checked before any geometry - Remesh to a target polycount, in quads or tris - Retexture one mesh into new colourways - [3D from four views](https://layer.ai/use-cases/four-view-3d-models) - [Low-poly 3D](https://layer.ai/use-cases/low-poly-3d-models) - [Rigging](https://layer.ai/use-cases/rig-3d-models) ## Everything around the item Textures, UI, icons and shop screens in the same style as the items. - Tileable materials ready for your surfaces - UI kits built to 9-slice - Icon sets that stay consistent and read small - [Textures](https://layer.ai/use-cases/texture-generation) - [Game UI kit](https://layer.ai/use-cases/game-ui-kit) - [Icon sets](https://layer.ai/use-cases/game-icon-sets) ## Ship an update every week without crunching art Top experiences update constantly, and every event needs banners, shop screens, pass rewards and icons. - Publish the workflow so anyone on the team can run it: type the event, press Run - The same Reference Set keeps every update on your game's style - Group usage limits keep each week's art inside its budget - [Workflows](https://layer.ai/features/workflows) - [Shop and pass screens](https://layer.ai/use-cases/game-menu-screens) ## Win the click, then sell the drop Your thumbnails, on Roblox and on YouTube, decide whether players ever see the game. - Thumbnail and icon variant sets that keep your characters and change the hook - Vertical teasers from a still for TikTok and Shorts - YouTube video thumbnails, Shorts covers and channel art for updates, devlogs and creator partners - [Marketing creatives](https://layer.ai/use-cases/marketing-creatives) - [Social media marketing](https://layer.ai/industries/social-media-marketing) ## The hundredth item matches the first Build a Reference Set from your approved catalog. - Images, captions, prompt templates and a colour palette in one set - Mention it in any prompt with @, yours or a teammate's - Train a custom style on the same set when references are not enough - Customer data is never used to train foundation models ## Add creators, not seats Invite the whole creator team and pay for what it generates, in Creative Units. On Enterprise, groups give each team a role and a usage limit. - **Creator Network.** Share your Layer work and earn monthly Creative Units, with a path to paid work. https://layer.ai/creators - **Partner Program.** Run a creator collective? Bring teams to Layer and earn rewards. https://layer.ai/partner-program ## A launch drop, built in Layer Four items, concept to textured GLB, in one workspace. - Concepts and source views drawn in the drop's one style - Textured GLB meshes from Tripo v3.1, ready for cleanup - Thumbnail and teaser clip for launch day ## Into the tools you finish in Blender, Maya, Photoshop and Figma, plus MCP, CLI and API. - **Blender.** Bring the textured GLB into Blender to clean up topology, UVs and scale before it goes to Studio. - **Maya.** Rig and pose characters in Maya, then export FBX for your Roblox pipeline. - **Claude via MCP.** Ask for a colourway in Claude and the Layer MCP generates it in your workspace. ## Six things your creator team can do this week Burcu Hakguder, Layer co-founder, walks through each one. - **0:06** 300+ models, one agent - **0:13** A tier line from one approved item - **0:18** Four views to a textured mesh - **0:24** Remesh, retexture and rig - **0:29** A thumbnail set built to win the click - **0:34** An update pack for this week's event ## Questions Roblox teams ask ### How is Layer different from the AI built into Roblox Studio? Studio's built-in AI is great for code and quick materials. Layer is where the art comes from: concept art, 3D items, UI, thumbnails, trailers and audio on one consistent art direction, for teams aiming at the top of the charts. ### Can we make licensed brand or IP experiences in Layer? Yes. Give each brand partner its own project with a Reference Set built from the licensor's approved art, and export review packs for their sign-off. Your team and the brand stay responsible for clearing the IP and the platform's rules. ### Can Layer match the look of my experience or catalog? Yes. Build a Reference Set from your approved art and mention it in any prompt, and every teammate starts from the same style. ### Can Layer make 3D models for Roblox? Layer turns concept art or a description into textured meshes you can download as GLB or OBJ, or FBX where the model supports it. Treat them as a strong first pass: remesh to your polycount, check thin parts and scale, and test each item against the platform's requirements before you upload. ### Which 3D models are included? Tripo, Meshy, Rodin and other leading 3D models sit beside the image and video models, and the agent picks one per brief or you choose. New models land in the same place. ### Who owns what we make? You do. Outputs from your workspace are yours, under Layer's terms of service. ### How does pricing work for a creator team? No per-seat fees. You pay for generations in Creative Units, so adding a creator adds what they make, not a seat. ### Is it safe for unreleased items and experiences? Layer is SOC 2 Type II certified. Customer data is never used to train foundation models. Customer data is stored in the European Union. Workspaces keep teams apart, roles control access, and the audit log records every generation. ### What else can we make besides items? Concept art for zones and characters, textures, tile sets, UI, icons, thumbnails, trailers and social posts, all in the same workspace and style. ## Roles - [Roblox UGC creators](https://layer.ai/for/roblox-ugc-creators) - [Roblox experience developers](https://layer.ai/for/roblox-experience-developers) - [Concept artists](https://layer.ai/for/concept-artists) - [Game artists](https://layer.ai/for/game-artists) ## Use cases - [3D from four views](https://layer.ai/use-cases/four-view-3d-models) - [PBR 3D models](https://layer.ai/use-cases/pbr-3d-models) - [Rigging 3D models](https://layer.ai/use-cases/rig-3d-models) - [Character skins](https://layer.ai/use-cases/character-skins) ## Industries - [Mobile games](https://layer.ai/industries/mobile-games) - [Social media marketing](https://layer.ai/industries/social-media-marketing) - [Digital advertising](https://layer.ai/industries/digital-advertising) - [iGaming](https://layer.ai/industries/igaming) ## Bring your next drop to Layer Make your first item free today, or talk to sales. No seat fees. Pay for what you generate in Creative Units. --- [View original](https://layer.ai/industries/roblox-ugc) | [Sign up free](https://layer.ai/login) | [Book a demo](https://layer.ai/contact-sales)