# Layer for agencies and performance teams > Win the pitch. Ship every placement. Keep every client on-brand. The AI creative platform for agencies and in-house performance teams. Concept a campaign world in a day, produce it for every placement and market, and keep each client in its own private workspace. ## Brands, apps, e-commerce and games, on one platform Your Monday is a beauty launch, your Tuesday a sneaker drop for an online store, your Wednesday an app install campaign, your Thursday a mobile game UA refresh. Layer handles every kind of client in the same workspace, each kept to its own brand, rules and budget. Running performance in-house at a brand, an app, an e-commerce business or a game studio? The same workflows give your UA and growth team agency-level output without the agency. Seasonal and launch campaigns, sponsorship and event moments, paid social and display in every market, with logo, palette and tone held exact. - **Campaigns that look like the brand.** Seasonal and launch campaigns, sponsorship and event moments, paid social and display in every market, with logo, palette and tone held exact. - **Performance creative at volume.** UI-led statics, app store screenshots, short explainers and hundreds of test cells, with legal lines held in the client’s Skill. - **Characters that stay on-brand.** UA video, playables, key art and licensee kits, with characters consistent across every pose, shot and territory. - **Promos for every event.** Seasonal promos, CRM headers, banners and re-themed game art, with every market’s ad rules reviewed by your team before launch. - **Pre-viz to finished shots.** Storyboards, animatics, plates and alpha-channel elements that drop into After Effects, Premiere and DaVinci Resolve. - **Every product, every scene.** Product shots placed into any setting, catalogue and marketplace images, sale and drop creative, and short product videos, with packaging and colour kept exact across thousands of SKUs. ## What agencies told us gets in the way, and how Layer clears it From Work Dog Studios and the agencies we work with every week. ## Learn one tool, not twelve Statics, video, motion, audio and playables behind one prompt box. The agent picks the right model for each brief and shows the cost first; your designers finish in Figma, Photoshop or Premiere without exporting and re-importing. ## Spend your hours on the work clients pay for. Clients pay for the idea, the craft and the results, not for resizes and versions. Layer takes the production that eats every retainer, so the same team handles more clients, more briefs and more pitches, at a better margin. - The work clients pay you for - **96 assets from one decision.** Every concept in 8 placements Every placement in 4 markets Round 2 and 3 on the winning hook A cut-down video for each shape Illustrative: 3 approved concepts × 8 placements × 4 markets. ## Four jobs ad teams give Layer The production that sits between an approved idea and a live campaign. Clients can spot generic AI art in a second, and it costs you the deal. Layer gives your artists the best model for every asset, characters that stay consistent across every frame and the polish tools to finish them, so you walk into the pitch with a world that looks production-ready. - **Win the pitch with work that looks finished, not like AI slop.** Clients can spot generic AI art in a second, and it costs you the deal. Layer gives your artists the best model for every asset, characters that stay consistent across every frame and the polish tools to finish them, so you walk into the pitch with a world that looks production-ready. - **Test more concepts than your channels can tire of.** Ad platforms reward fresh creative and the team with more concepts in test finds the winner first. A strategist takes a brief to a reviewable, scored set in minutes, so testing is limited by ideas, not production hours. - **Every static and display format, every size, ready to traffic.** Approve the concept once and get the whole media plan back: social statics, display banners, animated GIFs and Lottie files, in every size each channel asks for, localised per market and exported in the file each platform takes. No designer resizing 40 banners by hand. - **Video and playable ads without a motion queue.** Kling, Veo, Seedance, Runway and MiniMax behind one prompt box. Keep characters consistent across shots, cut the ad with voiceover, music and captions on one timeline, and generate an HTML5 playable from the same assets. ## Every client on-brand from the first take Train a private Reference Set on each client’s approved brand art, and write the brand rules once as a Skill. Every strategist, freelancer and agent session starts from the same ground truth. ## A project or sub-workspace per client. Separate, and auditable. Give each client its own project inside your workspace, or a fully isolated sub-workspace for accounts that need a hard wall. Either way the client’s files, Reference Sets, Skills and budget stay apart, competing accounts never meet, and every generation is logged with who made it, when and with which model. The agency keeps one parent view of access, spend and billing. Each client’s brief, assets, Reference Sets and Skills in its own project, so the agent stays on that client’s brand run after run. - **Light and fast.** Each client’s brief, assets, Reference Sets and Skills in its own project, so the agent stays on that client’s brand run after run. - **A hard wall.** Its own members, roles and Creative Unit budget, for competing accounts, pre-launch titles and clients with strict NDAs. - **Every generation on record.** Who generated what, when, with which model and settings, so you can answer any client or legal question in minutes. - **Onboarded on a live brief.** We train your team on a real client project, so Layer is in production from week one. - **No seats to buy.** Freelancers and client reviewers join a workspace for free. You pay for what gets generated. - **Margin you can see.** Usage by workspace, member and model, so every client’s production cost is on one screen. - **Partner Program.** Bring client studios onto Layer and earn rewards while they get onboarding perks. ## Always on budget, for every client and every team AI spend that nobody can predict is how agencies lose margin. Layer lets admins decide how many Creative Units each team and each client can use, before anyone generates, so a retainer never turns into an overrun. Create a group for a team and set a CU limit per member for a Daily, Weekly or Monthly period. Split teams by budget, not only by discipline: raise the cap for a pitch crunch without raising it for anyone else. - **Cap a team’s spend.** Create a group for a team and set a CU limit per member for a Daily, Weekly or Monthly period. Split teams by budget, not only by discipline: raise the cap for a pitch crunch without raising it for anyone else. - **Allocate Creative Units per client.** Transfer Creative Units from your parent workspace to each client’s child workspace, so every account has exactly the capacity its retainer pays for, and give a group access to just that client. - **Choose which models your team can use.** Limit a team to the models a client has approved, or keep premium video models for the people who need them. - **The cost shows before every run.** Every generation and workflow shows its Creative Unit cost before you press Run, and failed generations are never charged. - **Know where every Creative Unit went.** The Usage page groups spend by Model, Modality, Mode or User. When someone goes over a cap, they appear under Overages with how far over they are, so you can bill the client or adjust the limit. ## A 50-person agency, 70% faster from idea to asset Work Dog Studios is a New York creative agency making AI, animation, UGC and motion work for game publishers. They swapped a dozen single-purpose AI tools for one Layer workflow. ## A platform that makes you more valuable, not replaceable Many AI video tools now sell straight to brands with the promise of needing fewer agencies. Layer is built the other way round: around your client roster, your craft and your margin. ## Inside the tools ad teams already use Generated work arrives where the brief, the layout and the edit already live. Connect Meta, Google, TikTok and AppLovin so the agent learns what performed. ## Six things your ad team can do this week Burcu Hakguder, Layer co-founder, walks through each one live. ## Trusted by 400+ studios, including these publishers Agencies like Work Dog Studios produce for these publishers on Layer. Teams make 5-8x more ad variations per sprint; more agency references on request. Ready for your clients’ security review. Pre-launch campaigns and licensed IP need more than a consumer tool. ## Questions ad teams ask ### How many more variations can a team make? Teams on Layer make 5-8x more ad variations per sprint. A strategist can take 50–100 concepts a day from brief to review, against 5–10 by hand, which is what makes structured testing practical. ### Statics only, or video too? Both, plus playables. Video models such as Kling, Veo and Runway sit beside the image models, and the timeline cuts generated shots, voiceover, music and captions into a finished ad, reframed for each placement. ### How does Layer protect client IP? Layer is SOC 2 Type II certified. Each client can have its own isolated workspace with roles, SSO and an audit log. Customer data is never used to train foundation models, and one client’s assets never reach another’s outputs. ### How is Layer different from cinematic AI video tools? Those tools focus on cinematic video and shared presets, and many now sell directly to brands. Layer covers every format a campaign needs (video, statics, playables, 3D and audio) and is built around agencies: a separate, auditable project or sub-workspace per client, each client’s own Reference Sets and brand rules, and no seat fees for freelancers or reviewers. ### Will Layer replace our creative team? No. Layer takes the repetitive production: variations, resizes, localised versions and first cuts. Your strategists and designers keep the ideas, the art direction and the call on what ships. ### How does pricing work for an agency? Creative Units for what you generate, no per-seat fees, so freelancers and client reviewers can all have access. A project or sub-workspace per client keeps assets and budgets apart, and the parent account keeps billing in one place. ### What about ad rules in regulated categories? Nothing ships without your review. Your team and your client’s compliance owners stay responsible for platform and market ad policies; Skills can hold the legal lines and banned claims so drafts start compliant. ## Bring your next campaign to Layer Start free and run your next pitch or test today, or talk to sales about client sub-workspaces, usage limits and enterprise security for your agency or in-house team. ## Keep exploring ### Use cases - [Ad variations](https://layer.ai/use-cases/ad-variations) - [UA video ads](https://layer.ai/use-cases/ua-video-ads) - [Localized UA creatives](https://layer.ai/use-cases/localized-ua-creatives) - [Playable ad creatives](https://layer.ai/use-cases/playable-ad-creatives) - [IPM creative testing](https://layer.ai/use-cases/ipm-creative-testing) - [Rewarded ad assets](https://layer.ai/use-cases/rewarded-ad-assets) - [App store screenshots](https://layer.ai/use-cases/app-store-screenshots) - [Influencer creative kits](https://layer.ai/use-cases/influencer-creative-kits) ### For your role - [Creative strategists](https://layer.ai/for/creative-strategists) - [UA managers](https://layer.ai/for/ua-managers) - [Growth leads](https://layer.ai/for/growth-leads) - [Compliance and legal teams](https://layer.ai/for/compliance-legal-teams) ### Other industries - [Mobile games](https://layer.ai/industries/mobile-games) - [Social media marketing](https://layer.ai/industries/social-media-marketing) - [iGaming](https://layer.ai/industries/igaming) --- [View original](https://layer.ai/industries/digital-advertising) | [Book a demo](https://layer.ai/contact-sales)