# Layer Features: Every Capability in the Creative Harness > Layer is an AI creative production platform with a Creative Agent that helps mobile game developers and game studios answer user acquisition (UA) questions and solve UA creative production challenges. Give the agent a brief and it can research trends, develop concepts, select models, build workflows, generate campaign assets and playable HTML games, review results, and improve the next creative run. Layer supports the full creative loop across UA creative production, game art production, LiveOps and CRM, and concepting. Teams remain in control while the agent plans, creates, reviews, delivers, learns, and improves. ## Agentic - **Creative Agent**: Hand it the brief: it researches, ideates, picks models, builds workflows and generates the assets. - **MCP Server**: Point your coding agent at Layer over MCP and it can generate, train, and run workflows. - **Command-Line Interface**: Generate from your terminal, and script Layer into any pipeline you already run. - **Agent Skills**: Teach Claude Code, Cursor, or Codex the craft of directing Layer, in one command. - **Memory**: The agent learns your preferences and the way you work, and gets better every day. Workspace-scoped. Never used to train foundation models. Under your control. - **Playable Generation**: Generate playable HTML games and ads from your brief and project assets. The format with the highest intent, without the engineering backlog. - **Trends (Beta)**: Trending UA creatives broken down by structure, ready to remix with your own project assets. - **Workspace Skills**: Plain-language instructions your team writes once, and Layer's agent follows in every chat they cover. ## Generate - **Image Generation**: Generate 2D content with leading models like FLUX, QWEN and SDXL, or with your own trained models. - **Edit with Prompts**: Change text, swap elements or tweak visuals with a prompt. Everything stays on-style. - **Video Generation**: Full-length video with Veo 3.1, Seedance, Kling and Wan, sequenced prompt by prompt on a timeline. - **Image to Video**: Animate a still into a hook, a loop or a beat of story, from one keyframe. - **3D Generation**: Prompt or image to mesh, with T/A poses, PBR textures and export to Blender, Maya or your engine. - **Image to 3D**: Turn concept art or a photo into a textured mesh you can spin, judge and export. - **Audio Generation**: Sound effects, character VO and lipsync video, powered by ElevenLabs. - **Text to Speech**: Character VO and narration in the voices and languages you need. - **Upscale**: Upscale to print and store resolution without softening the art, across images and video. - **3D Animation**: Make a 3D character move from a description of the motion. - **3D Segmentation**: Break a single mesh into separate parts for editing, swapping and modular kits. - **Audio Cleanup**: Strip noise, room and hiss out of a recording before it goes near a cut. - **Audio Inpainting**: Select a section of a clip and regenerate just that moment, keeping the rest as it was. - **Remove Background**: Cut a clean subject out of images and video, at batch scale and with edges you can ship. - **Camera & VFX Presets**: Named camera moves and VFX looks, so a shot list reads the same to the model as to your editor. - **Change Camera Angle**: Re-shoot a finished image from another angle, keeping the subject and the set. - **Change Lighting**: Relight an image — time of day, key direction, mood — without touching the subject. - **Convert FPS**: Retime and interpolate footage to the frame rate a channel or an engine expects. - **Denoise**: Clear grain and noise from an image at its original resolution, without smoothing the texture away. - **Extend Audio**: Continue a cue, ambience or effect past where it stops, in the sound it already has. - **Extend Video**: Continue a clip past its last frame, so a shot lasts as long as the cut needs. - **Image Restoration**: Repair scans, archival art and over-compressed images, rebuilding the detail age and processing took away. - **Inpaint**: Mask a region and describe what belongs there. Fix a hand, remove a logo, change a sign. - **Lip Sync**: Drive a character's mouth from any voice track, so localized VO looks native. - **Motion Transfer**: Generate your character performing the motion of a reference clip. - **Reframe & Outpaint**: Outpaint one asset into every aspect ratio a channel asks for, instead of re-shooting the composition. - **Remesh**: Retopologize generated or scanned geometry to a face budget your pipeline will accept. - **Retexture**: Re-surface an existing mesh with new PBR materials, keeping the geometry you approved. - **Rig & Animate**: Rig a generated character and drive it with motion, straight from the mesh. - **Sketch to Image**: Sketch, and watch every stroke redrawn live in the style of your prompt. - **Sound Effects**: Generate SFX to picture — impacts, UI, ambience — instead of hunting a library. - **Split into Layers**: Separate a flat image into editable layers, so a finished asset goes back to being adjustable. - **Stem Separation**: Split a mixed track into the sound you describe and everything else, for reuse and remixing. - **UV Unwrap**: Lay a mesh's surface out flat with a fresh UV layout, ready to paint, bake or retexture. - **Vectorize**: Turn raster art into clean vectors for UI, logos and anything that has to scale. - **Video Elements**: Drop a character, prop or product into a generated shot and keep it consistent across the cut. - **Convert to HDR**: Expand a finished SDR clip into 10-bit HDR, keeping its resolution and frame rate. - **Reframe Video**: Extend a clip's frame to a new aspect ratio, generating the area it never filmed. - **Video Subtitles**: Caption a cut in the languages you ship in, burned in or as a track. - **Video Timeline Editor**: Assemble generated clips, audio and subtitles into a finished cut, in the same workspace that made them. - **Virtual Try-On**: Give it a character and a garment, and get the outfit worn in the same pose. - **Voice Changer**: Keep a performance and change the voice performing it, take by take. ## Customize - **Reference Sets**: Reusable libraries of characters, backgrounds, objects and styles that describe your brand visually. - **Custom Model Training**: Teach Layer your art style, your characters' voices, and your animation, so every generation stays on-brand. 40+ pre-built models to start fast. - **Voice Cloning**: Clone an approved voice into a Reference Set, then reuse it across every line and language. ## Automate - **Node-Based Workflows**: Repeatable pipelines in a node-based editor, built by you or by the agent, standard across the team. - **Batch Generation & Editing**: Run one prompt, one edit or one workflow across a whole set of assets at once. - **QA Outputs**: Score every generation for brand adherence and quality automatically. Set the rules once. ## Platform - **Projects**: Per-project instructions and assets that keep the agent on brief, run after run. - **Infinite Board**: Organize assets spatially, compare variants side by side, and work with your agent on one canvas. - **Asset Library & Search**: Every generation, upload and variant in one searchable library. Find an asset by describing it. - **Connectors**: Connect AppLovin, Meta, Google, TikTok and Drive, so your agent learns how creative performed. - **REST API**: Drive Layer from your own build scripts and services over the REST API. ## User Acquisition for Mobile Games Layer's Creative Agent helps mobile game developers investigate and act on UA questions such as: - Which creative concepts and trends should we test next? - How can we produce more campaign variants across channels and formats? - Which models and workflows are best suited to this brief? - How should performance from AppLovin, Meta, Google, and TikTok inform the next creative batch? - How can we review generated assets and reduce failed or unusable generations? - How can our UA creatives remain consistent with the game's characters, visual identity, and project requirements? - How can we turn a brief and game assets into playable HTML games and ads? ## Creative Use Cases - **Ad Campaigns**: Produce end-to-end campaigns across channels and formats. - **Social Content**: Create always-on content for social platforms and audiences. - **Product Launches**: Move from concept to launch with fast, on-brand production. - **Gaming and Playables**: Generate playable HTML games, playable ads, and in-game moments that drive engagement. - **Brand Systems**: Maintain a consistent visual identity across creative output. - **Events and Activations**: Produce event content on a LiveOps cadence. ## Enterprise and Data Protection Layer is SOC 2 compliant and GDPR ready, with SSO, SCIM, role-based access, and exportable audit logs. Customer data is not used to train or fine-tune foundation models. Workspace Memory stores prompts, preferences, and configurations only to personalize that customer's isolated workspace. ## Frequently Asked Questions **What does the Layer Creative Agent do?** The agent takes a brief, researches trends, drafts concepts, selects suitable models, builds or reuses workflows, uses Reference Sets and Projects, reviews the output, and generates campaign assets and playable HTML games. The team can review and direct it at every step. **How does Layer help mobile game user acquisition teams?** Layer helps UA teams investigate creative questions, research trends, develop and produce campaign variants, generate playable HTML games, use connected campaign performance to inform new batches, maintain consistency with game assets, and review outputs before spending more Creative Units. **Can Layer generate playable ads and games?** Yes. Layer can generate playable HTML games and ads from a brief and project assets. **Is customer data used to train AI models?** No. Layer does not train or fine-tune foundation models on customer data. Workspace Memory is isolated to the customer workspace and used only to personalize that workspace. **Is Layer useful for game art teams as well as UA teams?** Yes. Game art teams can use custom model training, Reference Sets, 3D generation, asset refinement, image generation, and the node-based workflow builder. **How does pricing work?** Layer uses consumption-based Creative Units with no seat fees. Plans start at $10 per month for 300 Creative Units, and 10% of unused Creative Units roll over each period. ## Feature Pages Each capability has a page. The ones under /features are also available as Markdown by appending .md to the URL. - [3D Animation](https://layer.ai/features/3d-animation) ([md](https://layer.ai/features/3d-animation.md)): Animate a 3D character with AI. Describe the motion and Layer makes the mesh move, from walk cycles to attacks, ready to review in your workspace. - [3D Generation](https://layer.ai/features/3d-generation) ([md](https://layer.ai/features/3d-generation.md)): Create textured 3D meshes from text with AI 3D generation. PBR materials, T/A poses, and OBJ/GLTF export to Blender, Maya, or your engine. Start free. - [3D Segmentation](https://layer.ai/features/3d-segmentation) ([md](https://layer.ai/features/3d-segmentation.md)): Split a 3D model into separate parts with AI mesh segmentation. Separate a character, prop or building into editable pieces for modular pipelines. Free to start on Layer. - [Memory](https://layer.ai/features/agent-memory) ([md](https://layer.ai/features/agent-memory.md)): Layer's AI agent memory learns your preferences across sessions so every brief starts smarter. Workspace-scoped, under your control, never used for training. - [REST API](https://layer.ai/docs): Layer's AI asset generation REST API covers files, generations, models, workflows, training, and search — the whole platform, callable from your own code. - [Asset Library & Search](https://layer.ai/features/asset-library) ([md](https://layer.ai/features/asset-library.md)): Layer's asset library unifies files, styles, and workflows with full-text search, faceted filters, labels, version history, and multi-format export. - [Audio Cleanup](https://layer.ai/features/audio-cleanup) ([md](https://layer.ai/features/audio-cleanup.md)): Clean up recordings with AI audio cleanup — isolate voice, remove background noise, and separate stems. Plus mixing, trimming, and speed tools. Start free. - [Audio Generation](https://layer.ai/features/audio-generation) ([md](https://layer.ai/features/audio-generation.md)): Generate voiceover, sound effects, music, and dialogue with AI audio generation powered by leading models like ElevenLabs. Free to start. - [Audio Inpainting](https://layer.ai/features/audio-inpainting) ([md](https://layer.ai/features/audio-inpainting.md)): Regenerate one section of a music cue or sound effect with AI audio inpainting. Select the moment, describe the replacement, keep the rest of the clip. Free to start on Layer. - [Remove Background](https://layer.ai/features/background-removal) ([md](https://layer.ai/features/background-removal.md)): Remove backgrounds from images and video with AI. Get transparent-ready characters, props, and UI elements for compositing—single assets or batches. Start free. - [Batch Generation & Editing](https://layer.ai/features/batch-generation) ([md](https://layer.ai/features/batch-generation.md)): Batch image generation and editing. Fan out prompt templates, recolor full catalogs, and run upscale or background removal on hundreds of files. - [Camera & VFX Presets](https://layer.ai/features/camera-and-vfx-presets) ([md](https://layer.ai/features/camera-and-vfx-presets.md)): Apply ~100 cinematic camera and VFX presets — dolly zoom, bullet time, FPV drone, crash zoom — to AI video without prompt engineering. Free to start. - [Change Camera Angle](https://layer.ai/features/change-camera-angle) ([md](https://layer.ai/features/change-camera-angle.md)): Re-render any subject from a new camera angle with AI. Generate fresh compositions of the same character or scene for variants and hero art. Start free. - [Change Lighting](https://layer.ai/features/change-lighting) ([md](https://layer.ai/features/change-lighting.md)): Change the lighting of any scene with AI relighting. Create day-to-night variants, mood shifts, and seasonal looks while the subject stays intact. Start free. - [Command-Line Interface](https://layer.ai/cli): The `layer` CLI generates images, video, 3D, and audio from a terminal — scriptable output, documented exit codes, and the same models and Creative Units as the app. - [Connectors](https://layer.ai/features/connectors) ([md](https://layer.ai/features/connectors.md)): Connectors for AI creative: plug AppLovin, Meta, TikTok, Sensor Tower, Drive, Miro, and Slack into Layer so the next batch learns from the last. - [Convert FPS](https://layer.ai/features/convert-fps) ([md](https://layer.ai/features/convert-fps.md)): Change any video's frame rate with AI frame interpolation. Create smooth slow motion or match delivery specs by selecting a target FPS. Free to start on Layer. - [Creative Agent](https://layer.ai/features/creative-agent) ([md](https://layer.ai/features/creative-agent.md)): Layer's AI creative agent takes a full brief, researches trends, picks the right model, and generates assets end to end — with you in the loop. - [Custom Model Training](https://layer.ai/features/custom-model-training) ([md](https://layer.ai/features/custom-model-training.md)): Custom model training on Layer turns your own artwork, audio, and reference video into production-ready LoRAs, voices, and motion. Auto-train, editable captions, live progress, and up-front pricing. - [Denoise](https://layer.ai/features/denoise) ([md](https://layer.ai/features/denoise.md)): Remove grain and noise from images with AI. Pick the strength the source needs, from a light clean-up to a generative pass that rebuilds detail, at the original resolution. - [Extend Audio](https://layer.ai/features/extend-audio) ([md](https://layer.ai/features/extend-audio.md)): Extend a music track, ambience or sound effect past its end with AI. Choose how much to add, describe what comes next, keep the clip's own sound. Free to start on Layer. - [Extend Video](https://layer.ai/features/extend-video) ([md](https://layer.ai/features/extend-video.md)): Continue any clip from its ending with AI video extension. Add text direction to stretch a great 5-second generation into a longer cut or loop. Free to start. - [Image Generation](https://layer.ai/features/image-generation) ([md](https://layer.ai/features/image-generation.md)): Create production-ready images with AI image generation across FLUX, QWEN, SDXL, and your own trained models. Any aspect ratio. Start free. - [Image Restoration](https://layer.ai/features/image-restoration) ([md](https://layer.ai/features/image-restoration.md)): Repair old, scanned or heavily compressed art with AI. Rebuild lost detail and clear dust and scratches from scans, at the original resolution. - [Image to 3D](https://layer.ai/features/image-to-3d) ([md](https://layer.ai/features/image-to-3d.md)): Convert concept art and reference images into textured 3D meshes with AI image to 3D conversion. Export OBJ or GLTF straight into your engine. Free to start. - [Image to Video](https://layer.ai/features/image-to-video) ([md](https://layer.ai/features/image-to-video.md)): Turn key art, screenshots, or generated images into video with AI. First and last frame conditioning, top video models, one workspace. Free to start on Layer. - [Infinite Board](https://layer.ai/features/infinite-board) ([md](https://layer.ai/features/infinite-board.md)): An infinite canvas for AI generation sessions: compare variants side by side, add notes, group assets, and work with the agent on Layer's Infinite Board. - [Inpaint](https://layer.ai/features/inpainting) ([md](https://layer.ai/features/inpainting.md)): Fix any region with AI inpainting on Layer. Mask an area or sketch in Draw mode, describe the replacement, and keep the rest of the asset untouched. Start free. - [Lip Sync](https://layer.ai/features/lip-sync) ([md](https://layer.ai/features/lip-sync.md)): Drive a character's mouth from any audio or speech track with AI lip sync. Pair with text-to-speech and cloned voices for character VO. Free to start on Layer. - [MCP Server](https://layer.ai/mcp): Layer's MCP server exposes generation, training, workflows, and model recommendations to your AI agents — a capability they call, not a tab they cannot reach. - [Motion Transfer](https://layer.ai/features/motion-transfer) ([md](https://layer.ai/features/motion-transfer.md)): Transfer the motion of a reference clip onto your character with AI. Pick a video, add your character, and Layer generates the character performing the same movement. - [Playable Generation](https://layer.ai/features/playable-generation) ([md](https://layer.ai/features/playable-generation.md)): AI playable ad generation from a brief and your project assets: a dedicated agent builds and refines HTML5 playables, then exports to ten ad networks — no engineering backlog. - [Projects](https://layer.ai/features/projects) ([md](https://layer.ai/features/projects.md)): One AI project workspace per brief: per-project instructions, assets, and reference sets keep the agent on brief and every run consistent. - [Edit with Prompts](https://layer.ai/features/prompt-editing) ([md](https://layer.ai/features/prompt-editing.md)): Edit images and video by describing the change. Layer's prompt editing swaps elements, fixes text, and restyles assets on-style—no masking, free to start. - [QA Outputs](https://layer.ai/features/qa-outputs) ([md](https://layer.ai/features/qa-outputs.md)): Score every generation for brand adherence and quality. Write the rules once and Layer grades each output as it lands, so review starts from a number. - [Reference Sets](https://layer.ai/features/reference-sets) ([md](https://layer.ai/features/reference-sets.md)): Build reference sets for AI generation — characters, backgrounds, objects, and styles that keep output on-model. The foundation for LoRA training in Layer. - [Reframe & Outpaint](https://layer.ai/features/reframe) ([md](https://layer.ai/features/reframe.md)): Reframe images and video to any aspect ratio with AI outpainting. Layer extends the canvas so one hero asset fits every placement. Start free. - [Remesh](https://layer.ai/features/remesh) ([md](https://layer.ai/features/remesh.md)): Remesh dense 3D models into clean, low-poly geometry. Choose quad or tri output and set a target polycount to fit your budget. Free to start on Layer. - [Retexture](https://layer.ai/features/retexture) ([md](https://layer.ai/features/retexture.md)): Retexture 3D models with AI from a prompt or reference image. Create skins and seasonal variants with PBR materials — no re-modeling. Free to start on Layer. - [Rig & Animate](https://layer.ai/features/rigging-and-animation) ([md](https://layer.ai/features/rigging-and-animation.md)): Auto-rig 3D characters with A-pose or T-pose skeletons, then apply AI animation to the rigged mesh. Segmentation-ready, engine-ready. Free to start on Layer. - [Sketch to Image](https://layer.ai/features/sketch-to-image) ([md](https://layer.ai/features/sketch-to-image.md)): Sketch on a drawing pad and watch Layer redraw it live in the style of your prompt. Or stream your screen, camera or just a prompt. Save the frames you like. Free to start. - [Agent Skills](https://layer.ai/agent-skills): Layer's Agent Skills teach a coding agent creative craft — which model for the task, what a prompt must name, how to hold a cast on-model, why a texture seams. Installed with one command from layerai/skills. - [Sound Effects](https://layer.ai/features/sound-effects) ([md](https://layer.ai/features/sound-effects.md)): Generate sound effects from a text description with an AI sound effects generator. UI sounds, ambience, impacts, and ability FX. Start free. - [Split into Layers](https://layer.ai/features/split-into-layers) ([md](https://layer.ai/features/split-into-layers.md)): Split a flat image into editable layers with AI, then flatten when done. Full PSD import and export round-trips layered Photoshop files. Free to start on Layer. - [Stem Separation](https://layer.ai/features/stem-separation) ([md](https://layer.ai/features/stem-separation.md)): Split a mixed track into stems with AI. Describe the voice, instrument or sound to pull out, and get it back with the rest of the mix, ready to reuse and remix. Free to start on Layer. - [Text to Speech](https://layer.ai/features/text-to-speech) ([md](https://layer.ai/features/text-to-speech.md)): Turn scripts into character voiceover with AI text to speech. Pick voices and languages, control normalization, and sync to lip-synced video. Start free. - [Trends](https://layer.ai/features/trends) ([md](https://layer.ai/features/trends.md)): See trending UA creatives decoded by structure, then remix them with your project assets. Pull trending keywords from Meta, TikTok, and YouTube into prompts. - [Upscale](https://layer.ai/features/upscale) ([md](https://layer.ai/features/upscale.md)): Upscale images and video to production resolution with AI. Tune creativity and resemblance, pick your size target, and ship crisp assets. Free to start. - [UV Unwrap](https://layer.ai/features/uv-unwrap) ([md](https://layer.ai/features/uv-unwrap.md)): Give any 3D model a clean UV layout with AI UV unwrapping. Seams and islands laid out for you, geometry kept as-is, ready for texturing. Free to start on Layer. - [Vectorize](https://layer.ai/features/vectorize) ([md](https://layer.ai/features/vectorize.md)): Convert raster artwork to SVG with AI vectorization. Spline or polygon mode, color or binary output—infinitely scalable logos, icons, and UI art. Start free. - [Video Elements](https://layer.ai/features/video-elements) ([md](https://layer.ai/features/video-elements.md)): Pin characters, people, and objects with reference images so they stay consistent across AI video generations. Character consistency for video, free to start. - [Video Generation](https://layer.ai/features/video-generation) ([md](https://layer.ai/features/video-generation.md)): Generate full-length video from text with AI video generation across Veo 3.1, Seedance, Kling, and Wan. Multi-prompt sequencing across one clip. Start free. - [Convert to HDR](https://layer.ai/features/video-hdr) ([md](https://layer.ai/features/video-hdr.md)): Convert SDR video to HDR with AI. Expand a clip's dynamic range for brighter highlights and deeper shadows, delivered as 10-bit HDR10 at the source resolution and frame rate. - [Reframe Video](https://layer.ai/features/video-reframe) ([md](https://layer.ai/features/video-reframe.md)): Reframe a video clip to a new aspect ratio with AI. Extend the frame of a landscape trailer into vertical, square or ultrawide cuts, with the new area generated to match the shot. - [Video Subtitles](https://layer.ai/features/video-subtitles) ([md](https://layer.ai/features/video-subtitles.md)): Auto-transcribe speech and burn in styled, animated subtitles from presets. Make sound-off-ready video without manual captioning. Free on Layer. - [Video Timeline Editor](https://layer.ai/features/video-timeline) ([md](https://layer.ai/features/video-timeline.md)): Edit AI video on a multi-track timeline inside Layer — arrange clips, audio, and text, then rerun the whole edit as a repeatable workflow. Free to start. - [Virtual Try-On](https://layer.ai/features/virtual-try-on) ([md](https://layer.ai/features/virtual-try-on.md)): Dress your characters in new outfits with AI virtual try-on. Supply a character image and a garment image, and get the outfit worn in the same pose. Free to start. - [Voice Changer](https://layer.ai/features/voice-changer) ([md](https://layer.ai/features/voice-changer.md)): Convert recorded speech to any target voice with an AI voice changer that preserves content, timing, and pacing. One read becomes every character. Start free. - [Voice Cloning](https://layer.ai/features/voice-cloning) ([md](https://layer.ai/features/voice-cloning.md)): Clone voices from audio samples or design new ones from a description. AI voice cloning keeps character voices consistent across all content. Start free. - [Node-Based Workflows](https://layer.ai/features/workflows) ([md](https://layer.ai/features/workflows.md)): Build multi-step generation pipelines with Layer's AI workflow builder. Typed nodes, fan-out, publishing, versioning, and cost estimates before every run. - [Workspace Skills](https://layer.ai/features/workspace-skills) ([md](https://layer.ai/features/workspace-skills.md)): Write your studio's rules once as a skill: art bible, palette, naming. Layer's agent follows it in every chat, across image, video, audio and 3D. --- [View the features page](https://layer.ai/features) | [Pricing](https://layer.ai/pricing) | [Enterprise](https://layer.ai/enterprise) | [Start for free](https://layer.ai/login)